Hatzimichalis_greek_wine_campaign_dimitris_vlaikos

Domaine Hatzimichalis Wine Campaign

With all the support from Leonidas and Panagiotis Hatzimichalis, I followed the wine route in Domaine Hatzimichalis for this greek wine photography campaign. From the Valley of Atalanti, the vineyards, its grounds and the winery until bottling. Every space the human element turns it into a space of creation and defines it. The richness of the natural environment, the value and respect of the ecosystem are highlighted. In this campaign I felt that I followed and captured the steps of our ancestors, from the past to the present.

The producer Dimitris Hatzimichalis is the creator. He is the one who determines the entire production process. He is the one who takes care of quality in all its stages. He is the one who envisions, who chooses, who evolves, always with the aim of the taste, the aroma and the perfect experience of a wine. He made his first wine in his backyard at the age of 19 and several decades later he had excelled the process and became one of the top wine makers in Greece. When Dimitris Hatzimichalis first visited Atalanti Valley he was amazed by its unique ecosystem and fertile land; without second thoughts he bought his first vine hectares in 1973. Today, his privately owned vineyards have reached 220 hectares (520 acres).

In the wine photography process, Hatzimichalis family ties emerge through the relationship with the land, cultivation, passing of wine philosophy from generation to generation. The man who envisioned and made winemaking a reality in the  Koilada Atalanti Dimitris Hatzimichalis and now his sons, Leonidas and Panagiotis, welcome a new look and all together continue the tradition and expand its borders. Both of them are passionately contributing to the family business with their modern mindsets. They work hard to keep the tradition of the winery and maintain their father’s legacy. Their vision, is to expand the brand further and enter in new markets abroad. Lastly, their mission for the winery is to make it even more environmentally sustainable, by reducing wastes, energy/water consumption and by using recyclable materials.

Every year at Domaine Hatzimichalis, the harvest and pruning periods are performed by a group of skillful and experienced women. This was a deliberate choice, as Greek women are known for their caring, patient, and tender character, in addition to their overall courage and strength. These women are who Domaine Hatzimichalis trusts in our tradition of hard work. Dimitris Hatzimichalis always been amazed and inspired by their care for the vineyards, which is essential for the quality of the wines and the brand’s success.

The photography campaign will accompany brand's ads worldwide, exhibitions walls, press releases and magazines presentations.

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