Sakis Rouvas for GSK Campaign
Portrait photography of Sakis Rouvas for GSK advertising campaign 2020.



Portrait, Commercial & Headshot photographer Athens Greece
Observing people, I am amazed by the many different expressions a human being can have. Ηow unique each one of us is as we express our own culture, language, family, country, profession, and way of life. Ιt is what i find most fascinating as i endeavour to capture it in photographs.
— Dimitris Vlaikos, photographer
BIO
Dimitris Vlaikos is a visual director and portrait photographer based in Athens. He develops narratives that explore portraiture, editorial, corporate, headshot, commercial and advertising projects. He contributes to concept development, visual direction and image production, providing his services to cultural institutions, brands, agencies and publishers world over. His considered approach and ability to build a connection with his subjects, allow his images to feel honest and timeless. His work has been awarded prizes in magazines such as National Geographic and British Professional Photographer, vogue, covers, advertising campaigns and organisations across the Globe. In 2022 he published his first photography book titled “Myrmidones“.
- Visual direction
- Image production
- Portrait
- Headshot
- Corporate
- Advertising
- Editorial
- Food
Selected clients
European Commission | Kathimerini | Lloyd’s Register London | Ink Global | Aegean Airlines |Scholz & Friends | Bureau Veritas | Columns Advertising London | EasyJet-Traveler | Grande Bretagne | Costa Navarino | SKF | Bak Advertising | Gastronomos | K Magazine | Taxidia Travel | BelgianDeMorgen | HiltonMagazine | AB Magazine | TAF Coffee | Domotel | Kritikos |Cookoovaya | Motorcraft | Hellas Direct | Argiro | Aiakeion | IYC Luxury Yachting | Stelios Parliaros | VOGUE Hellas | Arnaud Larher Paris | Laternamagica | Electra Hotels | Nana Hotels |Canaves Oia Magazine | Cookoovaya | MAcCANN Athens | Nana Hotels | Hedengrenmedia | Iptor | Confideregroup | Domaine Hatzimichalis | F-Wine | | VOGUE Hellas | Psichogios Publications | OPAP | AGFA | Ogilvy | Panathinaikos FC | North of England | Costamare |Acropolis Museum | Laurent-Perrier | Four Seasons | Boston University Fine Arts | NorthEastern University Boston | Tudor Hall | Athenaeum Intercontinental l GasLog l Intercruises l Hellenist Paris l KmpartistsNY

The
Artist
20
Years Experience
200
Advertising Projects
70+
Covers
My approach to photography is rooted in storytelling and careful observation rather than performance. I am interested in what feels real, in the details that reveal identity and in the moments where personality surfaces naturally. Influenced by documentary traditions and contemporary portraiture, I aim to create images that are honest, timeless, and emotionally precise—photographs that do not simply describe how someone looks, but suggest who they are. With years of experience working across editorial, commercial, and personal projects, I treat every subject as a singular story rather than a repetition of a formula. Each collaboration is different, because each person is different. My goal is always the same: to create portraits that respect individuality, honor complexity, and preserve a small, truthful fragment of human presence in time.Dimitris Vlaikos, Photographer
















