Maximilian Riedel for Oinochoos
It’s not every day that you get to photograph a visionary whose family name has become synonymous with wine culture. In my lenses is Max Riedel, CEO of RIEDEL—the legendary Austrian glassware company, a moment where tradition, innovation, and personality meet in a frame.
The assignment was for Oinochoos, the wine magazine of Kathimerini. The interview focused on Max Riedel's philosophy and what defines success in a competitive industry. His quote—"Success is defined by how many people copy you"—became a striking centerpiece, and I wanted the portraits to match that level of clarity and confidence.
The portrait photoshoot took place in Athens, in a setting that reflected both Riedel's precision and his charismatic presence. I focused on creating portraits that balanced formality with a sense of spontaneity. The light was sculpted to echo the transparency and finesse of the glassware his family is famous for. Subtle reflections and quiet contrasts helped build a visual rhythm, echoing the elegance that RIEDEL brings to wine tasting.
The words of the interview are written by the chief editor Nena Dimitriou.
Foivos Papastratis
Portrait advertising Photography For the wine maker Foivos Papastratis and his wine series "F" advertising campaign.
Foivos Papastratis is one of the youngest winemakers in Greece. The grapes of muscat and asyrtiko come from 2 century family privately owned vineyards in Lilandio Field Chalkida. His clasic and timeless portraits with his limeted edition F wine bottles, will accompany the printed and web ads of 2021.
